Traditionally Opportunity assessment is used when companies are considering entering new emerging markets or to start providing the services to their existing customers. Offering this service enables DMM pin point new mobile money market opportunities by giving you the market size estimate, identifying market equirements, barriers to entry, and how to cope with competitors if you are trying to serve the already existed MFS market.
Data driven strategic assessments
We determine feasibility within the local market through our data-driven strategic assessments. Our comprehensive assessment services is to explore business opportunity
which will help you in every step of the deployment of your resources in new market by giving you 360° view of the market.
Framework:
- Analyse & establish value proposition
- Identify target market
- Opportunity sizing / market size
- competitive landscape analysis
- Your unique selling propositions
- Opportunity window analysis
- go-to-market strategy
- Return on Investment analysis
- Establish critical success factors
- Final outcome / Recommendations